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  • The truth about Conventions
    Our research while at ProgressiveAE for Steelcase Inc. and supported by Conifer Research, uncovered a new model for convention environments. Ethnography allowed us to envision innovative spaces that could revolutionize the convention experience:

    More than Multi tasking: People spend more and more of their time while attending a convention continuing with work, connecting with others, planning what’s next, socializing…conventions compete to get their message through.

    Understanding behaviors like lurking, sponging and engaging resulted in innovative, higher performance settings for meetings and for learning.

    Discovering behaviors like eddying, camping and ostriching enabled the assignment of new uses for obsolete, unused places.

  • High Performance Meeting
  • Innovation
  • In-Between Space
  • Sky Lounge